SCP

Gothenburg 400 years

Objective:
The City of Gothenburg will celebrate a 400 year anniversary in 2021. SCP, via Göteborg & Co and the city governers, were tasked with designing and producing a website which would mirror the other marketing efforts. These included an assembled body of work in the shape of ideas and suggestions from the citizens on how Gothenburg could be improved as a city, and ideas on how we could commemorate the anniversary.

Solution:
A website which ensured the ideas & suggestions by the citizens should be visible, open and available for dialogue. The site was launched in conjunction with a printed version of the citizens ideas being handed over to selected politicians at the City Theatre on May 30th 2012.

Skitresan

Objective:
Our objective here was 2-fold: To inspire the citizens of West Sweden do not flush toxins, products etc down the toilet (ensuring cleaner oceans) and to raise the awareness of the company, Gryaab, who help with this process.

Solution:
We created a campaign competition website for a slightly younger demographic. This site allowed users to follow the journey of a poo as it embarked through West Sweden! On its journey, users are prompted to play games and answers questions – all based around the subject of the sewage process. At the end of the journey users were asked to submit their own zany toilet story.

Volvo Cars – The Volvo V60 Plug-In Hybrid interactive web presentation and apps

Objective:
To enhance the halo effect of the launch, Volvo Cars wanted a top notch interactive car presentation that boosts the brand, creates interest around the car and shows its unique technology.

Solution:
We created a digital product presentation that focuses on the innovative hybrid technology and the new kind of luxury it brings to the driver. A high level of interactivity, animations, 360s and films contributes to an engaging digital experience. To maximise use and sharing we created three variants of the presentation with various depth of information and interactivity: one for the web, one for iPads and one for iPhones.

Jag bryr mig

Objective:
Our objective was to highlight, specifically to younger women, the importance of taking a cervical cancer smear test. This had to be done as cost effectively as possible, and without “preaching”.

Solution:
We chose Facebook as the primary medium, and we created a non-obtrusive “send a personalised postcard” function which enabled users to send to Facebook friends who they “cared about greatly”. This let users create a message themselves, but with a built-in positive sentimentality which would encourage women to take the smear test, without preaching. The campaign site had thousands of visitors from within the desired geographic region: west Sweden.

“Who will you tell” – Interactive YouTube experience

Objective:
Our client, the West Sweden health boards midwife service, wanted to highlight the fact that they empathise with first-time mothers, the issues they face, the questions they have and remind them that they are always on hand to help.

Solution:
We created Sweden’s first interactive YouTube based movie experience. In a “POV” setting, the viewer of the movie takes the eyes of a woman who has just found out she is pregnant, and can dictate how her day pans out.

Microsoft Surface 2.0 Multitouch Application

Objective:
The Port of Gothenburg – the largest port in Scandinavia – were having a revamp of their premises and wanted to modernise the entrance area of their visitor entrance area.

Solution:
We recommended a touch-screen table which would sit in the visitor entrance lobby. We created & designed content which would both impress and inform visitors to the harbour. The technology behind the table was a Microsoft Surface 2.0 multi-touch application.

AktivBo

Objective:
AktivBo needed to present their service in a professional, informative way. They wanted to project a modern, contemporary feel.

Solution:
We developed a brand new graphic platform and this allowed us to design a contemporary, modern web presence. As well as a fantastic design, we utilised techniques such as the Google Maps API and social media plugins to build functional, useful features for users.

Smiljakten

Objective:
The Smiljakten – “Hunt for the hidden smile” – was a campaign site that was part of an integrated campaign for the Swedish dental health board ‘Folktandvården’.

The objective was to soften up the image of Folktandvården, raise awareness of them, and offer people in the target market to interact with the brand.

Solution:
Our online solution was a competition that allowed users to take a photo of “hidden smiles” on the street, upload the photo, and have the chance to win an iPad2. The competiton was promoted within key blogs and forums, and impressive traffic figures were garnished from Day 1.

Göteborgs Kulturkalas

Objective:
To produce the new web for Göteborgs Kulturkalas.

Solution:
SCP produced all the information architecture, wireframes & design for the new website

Primärvården Sneeze Box

Objective:
Primärvården, the West Sweden health board, wanted to convince citizens to vaccinate themselves against influenza.

Solution:
We placed a booth in major shopping centres, complete with pre-recorded “sick” actor on a touch screen. When prompted, the actor “sneezed” on visitors to the booth, and the results were streamed to a website. Over 2500 citizens vaccinated themselves, and over 600 people uploaded their “sneeze reaction” movies to the campaign site.